Our brief was to produce a short, campaign-style video tailored for social platforms. While open-ended, the focus was on creatively and engagingly bringing the brand’s seasonal theme, “Try Something New Today,” to life.

We set out to capture the essence of raw creativity—its intensity, unpredictability, and dynamic flow. The video explores the energy of the creative process, with audio playing a central role in shaping the viewer’s experience. Designed in-house, the music mirrors this journey: an arpeggiated piano builds in volume, tempo, and intensity, culminating in a moment of resolution at the brand reveal, “Try Something New Today.”