Paper Plane Creative was commissioned to create an engaging advert ahead of the Coca-Cola All Hands Conference taking place in Cape Town in November 2025. The brief called for a blend of Cape Town’s vibrant lifestyle, its iconic beaches, and the brand’s presence to capture the energy and anticipation of the event.

The shoot took place in Salt Rock, KwaZulu-Natal, chosen for its ability to deliver the beach-focused aesthetic outlined in the brief. The approach combined high-energy sequences with cinematic, brand-driven visuals, centring on the iconic red Coca-Cola can and glass to create a series of memorable, standout moments.

Please note that, for intellectual property reasons, the clips displayed above, filmed by Paper Plane Creative, were not included in the final production.